Low-cost carrier Jambojet has launched a brand campaign called “Now Travel Ready” to encourage air travel as Kenya begins its Covid-19 recovery process.
“With the launch of this campaign, we want to show our customers the new normal of travel. From the moment they leave their home, to when they get to the airport, arrive at their destination, the hotels they can stay at and the measures in place, as well as the activities they can take part in,” said Jambojet head of sales and marketing, Titus Oboogi.
Jambojet resumed operations to five local destinations in July after the Government of Kenya lifted the ban of movement in and out of Nairobi, Mombasa, and Mandera counties.
As part of this campaign, it has partnered with hotels in Mombasa, Malindi, Kisumu, Watamu and Eldoret.
The hotels include Swahili Beach Resort and Diani Sea Lodge in Diani; Ciala Resort, Grand Royal Swiss Hotel and Sovereign Hotel in Kisumu; Voyager Beach Resort, Pride Inn Hotels and Hotel Englishpoint in Mombasa.
Others are Turtle Bay Beach Club, Plan Hotel Resorts, Ocean Beach Resort & Spa and Luxury Springs Villas in Malindi and Watamu; The Noble Hotel and Naiberi Resort in Eldoret.
The airline announced entry into charter operations to address emerging consumer needs and diversify its product offering.
In October, it will commence direct flights to Kisumu and Eldoret from its Mombasa hub.