2020 Land Rover Defender Launched in Kenyan Market at Ksh 11 Million

2020 Land Rover Defender Launched in Kenyan Market at Ksh 11 Million

Inchcape Kenya Sales Team Lead Charles Oduor (L) and Inchcape Kenya Managing Director Hussein Ibrahim unveil the new Land Rover defender during the virtual launch in Kenya at Jaguar Land Rover Centre at Oracle Towers in Nairobi

Inchcape Kenya launched ‘the most capable off-roader Land Rover’ ever built, the 2020 Land Rover Defender in the Kenyan market.

The large SUV completes the Land Rover Line-up that includes the luxurious Range Rover family and the versatile Discovery SUVs said Inchape in a statement.

“The new Land Rover Defender model represents 70 years of innovation and improvement; honouring the vehicle’s history for rugged solidity while thoroughly remaining a Defender for the 21st century,” says Hussein Mohamed, Managing Director of the regional marque distributor, Inchcape Kenya Limited. 

“It is a vehicle with exemplary design credential and engineering capabilities. Which is how, we continue to break new ground, defy conventions and encourage each other to go further.”

Inchcape Kenya says it brings with it a world-class off-road geometry to tackle the toughest terrains in Africa courtesy of its unique monocoque architecture that has triple the torsional rigidity of a body-on-frame design. Whilst being lightweight, fuel-efficient and engaging to drive.

With starting prices of Ksh 11 Million, with a variation going for up to Ksh 21.6 Million based on the model.

There are six models – Defender, S, SE, HSE, First Edition or Defender X – and four Accessory Packs- Explorer, Adventure, Country and Urban, each with a distinctive character to suit a user’s lifestyle and providing the ultimate personalisation features.

Iconic 2020 Land Rover Defender
Inchcape Kenya Sales Team Lead Charles Oduor explains the new features of the new Land Rover defender during the virtual launch in Kenya at Jaguar Land Rover Centre

With a compact, upright look from an exterior look, the defenders interior bears testimony to the vehicle’s spirit of adventure. Structural elements are made of robust materials. Intuitive technologies – like those you’re more likely to find on a smartphone. 

This delivers a connection with the drivers and engages them without taking anything away from the vehicle’s ambience.

Commanding off and on-road, the new defender has an All-Wheel Drive ( AWD) system that intelligently combines with Electronic Traction Control (ETC) to deliver a sure-footed driving experience in even the most challenging situations.

Besides, it is as technologically advanced, as it is durable. It introduces a more intuitive and user-friendly touchscreen, requiring fewer inputs to perform frequently used tasks. 

Its always-on design guarantees almost instant responses. More to this, it takes Software-Over-The-Air (SOTA) technology to a new level, with 14 individual modules capable of receiving remote updates hence no need to visit a Land Rover retailer.