Hair extensions manufacturer Darling Kenya has launched #SalonTukoSe, a new program in the country’s KSh25 billion hair industry.
The “#SalonTukoSet” program is anchored on three pillars – free distribution of hygiene kits and sanitizers; education on safety and hygiene for salon infrastructure and services; and back-to-business support.
According to Darling Kenya, the hair and beauty industry has been negatively impacted by the pandemic with over 50,000 salons operations witnessing a slowdown or closure due to fears of transmission of the virus.
Godrej Kenya CEO Rohit Vengurlekar said that the company will provide salon owners with the necessary guidance, updates to ensure the safety and well-being of their staff and customers, as per the government protocols.
“Since March, the beauty and personal care industry, in particular, the salon industry has been greatly impacted by the COVID-19 pandemic. With the partial reopening of the economy, we at Darling are committed to empowering and uplifting the salon industry by ensuring they are business-ready with necessary protocols in place.”
“With “#SalonTukoSet” program, we want to ensure that salons experience a smooth transition into the next phase of their business with a greater emphasis on hygiene, which is going to be the new normal, and makes this migration easier for them,” said Rohit Vengurlekar.
Under the program, Darling Kenya will be donating 100,000 re-usable masks, 20,000 litres of disinfectants, 10,000 litres of liquid hand wash and 3,000 face shields for the well-being of the stylists, all contained in a salon hygiene kit.