Creatives Garage, a Kenyan firm that provides space for artists and content producers, has introduced an online media streaming and video on demand (VOD) platform specifically for African stories.
The platform dubbed Kalabars allows the audience to view quality films, series, documentaries, music videos and listen to audio content, on smart devices with a bias on African stories.
Creative Garage Chief Executive Liz Kilili says Kalabars exists to share quality content with an audience that craves authentic African stories.
“Our target demographic primarily encompasses the 18-45 age group who are tech-savvy and experimental. Content creators will be able to upload and monetize their content to Kalabars that will be available via mobile and web versions accessible through a myriad of devices,” Kilili said.
The move is aimed at getting Africa to tell its story and increase revenue for African content creators. This is also aimed at strengthening social fabric leading to cohesion through the promotion of intercultural expression through impactful art.
Kalabars capacity development currently consists of targeted residency programs for content creators through experiential learning, mentorship and peer to peer learning sessions.
Kalabars also acts as a marketing and distribution platform for hosted content to increase sustainable earnings for creative artists.
The investment comes even as streaming video-on-demand services across Africa are set for a boom.
This is due to an expected surge in subscribers due to the high penetration of digital devices and internet subscriptions.
There is also a high demand for local language films in a continent that has seen many filmmakers emerge in different regions across the continent.
“Film in Africa is very critical especially in developing an informed populace as well as reframing how Africa is viewed throughout the world,” Kilili noted.