Safaricom Unveils New M-Pesa Brand Identity in Honour of Eliud Kipchoge

Safaricom Unveils New M-Pesa Brand Identity in Honour of Eliud Kipchoge

Eliud Kipchoge Extend His Partnership With Safaricom as He Becomes M-PESA Brand Ambassador

Safaricom Plc, on Wednesday, unveiled its new M-pesa, mobile money transfer service, brand identity, it’s first since March 2007 when it was launched in honor of marathon world record holder Eliud Kipchoge.

The logo comes with a commitment to improving customers’ everyday experiences with the company for the next 7 days.

“We are honored to renew our commitment with Eliud Kipchoge and to support him as he races against time. For every Kenyan, Kipchoge is a reflection of our resilience and determination as he has taken on challenge after challenge,” said Safaricom CEO Michael Joseph.

The company will also provide a free YouTube bundle on the day of Kipchoge’s race. From 8 AM to 4 PM, all Safaricom customers will be able to stream the race live on their phones at no cost.

The bundle will be accessed by dialling *159# upon which a customer will receive a free YouTube bundle, allowing them to stream the entire race at no cost.

Sitoyo Lopokoiyit, Chief Financial Services Officer, Safaricom in his remarks said the recognition that M-Pesa is being received positively globally. “It is truly humbling not because of the Safaricom staff, but it is because of what Kenya has done.”


“The last few years have seen Kipchoge emerge not only as one of the greatest athletes ever but also as one of the most accomplished people ever. It is a privilege to partner with him on this historic occasion and as an icon, it is only befitting to offer our M-PESA brand in his recognition,” Joseph further stated.

Kipchoge will be the heart of the Ineos 1:59 challenge in Vienna Austria in a race scheduled for Saturday. He will be competing against the clock, aided by 41 pacesetters in his quest to set a historical feat, one he missed by 26 seconds in 2017.