Oil marketer OLA Energy Kenya (formerly OiLibya) hopes the government will lower unnecessary charges and requirements imposed to lower the cost of doing lubricant business.
OLA Energy which runs an ISO Certified Lubricant blending plant in Mombasa says that raw materials for the manufacture of lubricants – base oils and additives are charged an import duty of 10% while in other African markets the materials are duty-free. The only levies charged are on the finished product when sold in local markets or exported.
According to OLA Energy, Global Chief Executive Officer, Mazin Binramadan: “It has been very difficult and expensive to export lubricants to other countries like Ethiopia, Congo, Tanzania, Malawi, Zambia and Zimbabwe due to stiff competition from other countries namely Egypt, India, United Arab Emirates, and South Africa who benefit from duty free manufacturing and other subsidies.
“If base oils and additives are made duty free this will enable Kenya to become more competitive in domestic markets and subsequently reduce the incentive for smuggling products into the country. Ethiopia for example, despite close proximity to Kenya, imports these items from Morocco due to our high costs,” noted Mr. Binramadan.
On her part, OLA Energy Kenya General Manager, Millicent Onyonyi noted: “While we appreciate the Government’s effort in streamlining the energy sector – petroleum industry, investment in additional capacity at Kenya Pipeline Company, eliminating illegal Liquid Petroleum Gas refillers through policy reforms, we are calling upon the Government to partner with the industry to eliminate bottlenecks affecting the lubricants segment with a view of making our products more competitive in the region and globally.”
“A vibrant lubricant industry means more job creation not only in the lubricant manufacturing industry but also in package manufacturing – plastics and steel containers, cartons and labels. Removal of duty on base oils and additives will help other sectors of the economy as lubricants are intermediate products in transportation, construction and manufacturing industries,” added Mrs. Onyonyi.
Mrs Onyonyi added: “Our key priorities in Kenya are to continue delighting our customers by increasing our Retail footprint and services offered at our service stations. We strive to be a responsible citizen by ensuring safety, health and environmental care in all our operations. Additional investment from our shareholders is assured if we deliver high returns on investment. We are therefore focusing on asset optimization to enhance shareholder value”.
OLA Energy is currently undertaking a change of its retail visual identity across the current. The process which kicked off last year involves changing brand livery from Oil Libya to OLA energy across its retail outlets in Kenya and Africa.