Rwandan e-commerce start-up Kasha, which sells healthcare products confidentially and discretely to women, has launched in Kenya. Kasha users access reproductive health and personal hygiene products via the platform, which are delivered to them discretely.
“E-commerce is thriving in East Africa, with over 21 million people accessing mobile financial services hence making it easier for consumers to shop online. However, women, who directly make or influence 80% of consumer purchases remain highly underserved in their access to high quality and genuine products’ said Joanna Bichsel, Co-founder and CEO of Kasha.
Kasha is tapping into this vast opportunity with its diverse product portfolio that includes; menstrual care products, bath and body, sexual health contraceptives & HIV self-tests, beauty products and baby products. Due to the nature of its customers’ needs, the online company will be working to deliver purchased items to customer’s destinations within an hour.
“Women are driving the world’s economy. Kasha is a technological solution by women that prides itself in providing the products and resources that women need throughout the phases of their lives. More so we also empower women enterprises. Currently, our category partners who create these unique skin and beauty products are women,” added Ms. Bischel, Kasha CEO and former engineer and Business leader at Microsoft.
Some of the local category partners available at the platform include; Marini Naturals, Zerufi Organics, and Mosara. The firm has also partnered with global brands such as Unilever, Johnson & Johnson and Kim-Fay.
Kasha will accept payments through mobile money, cash payment on delivery or bank card/credit card. Deliveries to customers will be done via motorbikes to ensure convenient and secure deliveries and will partner with delivery agencies to enable them deliver orders to customers across the country.