Coca-Cola Appoints Phillipine Mtikitiki as General Manager, East & Central Africa Franchise

Phillipine Mtikitik I Courtesy

Coca-Cola has appointed Phillipine Mtikitiki, a South African, as the general manager for its East and Central Africa operations effective June 1.

She takes over from Ahmed Rady who has been appointed as general manager, Egypt, effective June 1.

In her new role, Phillipine will be responsible for developing and managing the business strategy across East & Central Africa.

Bruno Pietracci, President of Coca-Cola’s Southern & East Africa Business Unit (SEABU) said, “I am very pleased to announce Phillipine’s new role. With Phillipine’s expertise and track record, I am confident that her leadership will take the business to new heights in this region, which is full of opportunity and growth”.

Phillipine Mtikitiki commented: “I am thrilled to have been appointed as the first female General Manager for the East & Central Africa Franchise. The Franchise has been growing steadily over the last few years, supported by the region’s rapid urbanisation and expanding population. These trends also form the backdrop for our drive towards innovation and creating consumer-centric brands, which I’m very excited to lead.”

Prior to her appointment, Phillipine was a Region Franchise Manager for Southern & East Africa Business Unit (SEABU), leading and executing the business strategy across Mozambique, Namibia, Botswana and Zambia. Having been in this role since 2017, she has a deep appreciation of the dynamics and opportunities this region holds.

She joined The Coca-Cola Company in 1998 as a graduate associate. 

Phillipine holds a master’s degree in Business Administration (MBA) from Henley Business School, a bachelor’s degree in business administration and Honours in Economics from the University of KwaZulu-Natal.

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