Former OLX Country Manager and an ex-Amazon Head of Product have launched GoBEBA, an on-demand e-commerce logistics platform in Kenya, that allows customers to shop directly from local merchants and have their goods delivered to them.
GoBEBA will also help distribute goods to micro-retailers in small urban centers across the country.
Mr. Peter Ndiang’ui, GoBEBA’s Founder and former OLX Country Manager, noted that Africa’s growing young population and burgeoning middle class presents a huge opportunity for e-commerce and logistics companies but to gain widespread consumer adoption, the approach needs to be localized better than the current global players in the market.
“With GoBEBA’s entry into the Kenyan market, we seek to address this challenge through technology by helping consumers discover and access goods from local retailers and Juakali artisans in a highly convenient way. Furthermore, GoBEBA will enable small retailers and businesses to distribute goods in urban and peri-urban centres across the country, ” said Mr. Ndiang’ui.
GoBEBA’s Founder, Ms. Lesley Mbogo said that the App will give consumers and small businesses access to multiple services from grocery shopping, Gas, parcels, food and drinks through an on-demand logistics service without needing to download multiple apps to order various services.
“Our objective is to drive consumers and micro-retailers demand through our e-commerce platform which consequently will drive demand for our logistics providers in the Kenyan market”, said Ms. Mbogo, the former Product Head at Amazon.
“With the rise of foreign entrants into this space, GoBEBA has come-up with a new model. Rather than just a logistics platform, GoBEBA pairs on-demand logistics capabilities with a digital marketplace specifically tailor-made for the local market with a touch of global expertise,” said Ms. Mbogo, the former Product Head at Amazon.