Public relations agency Ogilvy Africa and its clients won 11 out of 37 awards at the 2019 African SABRE Awards. Its clients include Safaricom, Coca-Cola, Kenya Airways, UNICEF and the Government of Ghana, Kosmos Energy Limited, and Gold Fields Ghana.
The firm carried the day in five categories with Chapa Dimba na Safaricom campaign winning in the Marketing to Consumer (New Product) category, BLAZE by Safaricom taking the lead in the Marketing to Consumers (Existing Product) category and Kenya Airways topping the Consumer Products/Services category thanks to the launch of direct flight from Nairobi to New York.
Ogilvy Ghana won in the Integrated Marketing category for Ghanaians against Child Abuse (GACA) in partnership with UNICEF and Government of Ghana, as well as the Mining & Extractive Industries Category with Kosmos Energy Ltd.
Ogilvy Africa CEO Mathieu Plassard said 2018 was remarkable for them and their clients. “These awards symbolize that we are moving with the times and our integrated communications approach is helping us solve our clients’ most pressing business challenges while reaching our targeted audiences.”
“Over the last years, in line with our integrated approach, we have assembled teams that deliver effective communication work for our clients in line with growing demand for strategic communication in an earned media world,” said Plassard.
The agency was also recognized and awarded certificates of excellence in Superior achievement in brand-building category for launch of direct flight from Nairobi to New York, Gold Sabre Award for PR in Eastern Africa for Chapa Dimba na Safaricom, Food and Beverage category for Coca-Cola World Cup Campaign (Ghana and Nigeria) and Integrated Marketing category for Coca-Cola Africa Cup (Kenya).
In total, 37 SABRE trophies will be presented to African campaigns this year in Kigali, Rwanda on May 16th, 2019 – an increase on the 28 awards presented in 2018 in Gaborone, Botswana.