Safaricom has unveiled “Maisha Ni Digital” campaign that aims to give at least 10 million Kenyans access to the internet through their mobile phones by offering affordable 3G devices, convenient payment terms, and personalized data offers.
The three-month campaign is in partnership with Google has unveiled Kenya’s most affordable smartphone: Neon Kicka 4.
“As smartphone usage and share of Internet traffic from mobile phones grow in Kenya, we are witnessing a marked difference in income generated by those with Internet-enabled devices compared to those without. Vendors have been able to increase their customer bases by leveraging online marketplaces, and bodaboda riders are taking advantage of the online taxi or delivery services and mobile applications to increase their income, two examples that highlight the power of the Internet,” said Charles Wanjohi, Interim Director – Consumer Business Unit, Safaricom.
The Neon Kicka 4 smartphone runs on Android 8.1 (GO Edition), which is optimized for entry-level devices and supports high-speed 3G Broadband, allowing users to enjoy the speed, reliability and wide coverage of the Safaricom network.
“Android’s mission is to bring the power of computing to everyone, and part of that is ensuring a great experience across the broadest range of devices. The Neon Kicka 4 gives millions of people the opportunity to connect to the Internet for the first time via an affordable mobile device,” said Mahir Sahin, Director – Africa Android Partnerships, Google.
Neon Kicka 4 Key Specifications
● Screen Size: 4 inch
● OS: Android 8.1 (GO Edition)
● Memory: 512MB+4GB
● Camera: 2MP+0.3MP
● Battery: 1500mAh
● Price: KES 3499/-
The device, which is priced at Sh3,499, can be purchased through a layby payment scheme that will allow subscribers to pay in installments across three months.
Customers can purchase the Neon Kicka 4 from Safaricom shops countrywide, Safaricom dealer outlets and online via Masoko, Safaricom’s e-commerce platform.
Each device will come loaded with free 500MB data during the first month, after which customers can unlock 500MB in each of the next five months upon purchase of a data bundle worth KES 50 or more.