The competition will run from July to November and feature participants from Kenya, Uganda, Tanzania, Ghana, Egypt, Zambia and Zimbabwe.
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During its Q1 earnings call, Meta announced that Reels made up more than 20 per cent of the time on its platform.
The first Badili Store is at Ambience mall, Ring Road, in the Westlands area of Nairobi.
At a cost of $40 million, the newly acquired spectrum licence will be valid for 15 years, effective as of July 2022.
The competition will take place in five stages, starting online with the final stage completed in person in Kenya.
The plan is to add 2,000 4G/LTE sites onto the operator’s network by 2023 at an estimated cost of USD 100 million.