Author: Khusoko

Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

The 2023 World Rally Championship (WRC) Rally held in Naivasha from the 22nd to the 25th of June 2023, presented an opportunity to showcase that thrilling events can embrace environmental responsibility. In the fast-paced world of motorsport, where excitement, speed, and adrenaline reign supreme, KCB, took centre stage to lead the charge towards a greener future. The thrill of watching rally cars zoom through challenging terrains captivates fans around the globe. However, it is essential to recognize that such events also have negative implications towards the environment. The anticipated emissions, waste generated, and ecological disruptions caused by motorsport activities are significant concerns…

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Xiaomi Kenya celebrated its Safari Rally campaign winners by showcasing their content from the weekend’s World Rally Championship (WRC) Safari Rally competition in Naivasha. The Safari Rally is one of the motorsport’s most iconic and challenging events in the circuit. Xiaomi Kenya took three lucky winners to the 2023 rally weekend in Naivasha to experience the adventure and spirit of the sport; inspiring them to live vivid. The campaign kicked off at the beginning of June when customers who purchased any Xiaomi device at the MI retail stores were encouraged to share pictures of their purchase to win exciting prizes…

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Esther Ngomeli has established Zenith East Africa Group, an integrated marketing and communication (IMC) agency. Ngomeli, who has exited Redhouse Group as Deputy CEO and COO, says her company emphasizes people, practice, performance, the planet, and impact. The mission of Zenith East Africa Consulting Group is anchored on redefining the IMC landscape by delivering strategic solutions that prioritize human connections, support business growth, create value for stakeholders, and promote sustainability for a positive impact on the planet. “Our new agency will be a catalyst for change, embracing innovation, and providing strategic guidance that will propel our clients towards unprecedented success.…

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Safaricom has appointed Wim Vanhelleputte as CEO for the Ethiopia unit, effective September 1. He replaces Anwar Soussa, who served for two years. Mr Vanhelleputte joins Safaricom from MTN Group, where he served as the operations executive since last August, tasked with the performance and governance of four operating companies in West and Central Africa. Mr Vanhelleputte has extensive leadership experience and deep industry knowledge, having worked in the telecommunications industry across multiple markets in sub-Saharan Africa for over 25 years. Mr Vanhelleputte served as the CEO of MTN Uganda from 2016, a position that was taken over by Sylvia…

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A holistic approach to art education does not focus solely on technical skills – it helps students to grow creatively and emotionally too. This is according to Lloyd Jeeves, Curriculum Development Manager, Curriculum Programmes for Cambridge Assessment International Education. Research has shown that art education in primary schools plays a valuable role in a child’s development. The Cambridge Primary Art & Design curriculum was created on this premise, giving learners the space to explore and express themselves freely, supporting the development of social and reflective skills, and encouraging teachers to nurture an environment where learners can take risks and build…

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Banseok Industry Company Ltd in partnership with the Korea Trade Investment Promotion Agency (KOTRA) donated peanut peeling machines to five counties. Tharaka Nithi, Migori, Kakamega, Kisii and Homa Bay received five threshing units each during the 8th Edition of Agritec Africa Exhibition and Conference 2023, held at KICC, Nairobi on June 15 to 17. The machines are manually operated, therefore increasing efficiency in production. “Groundnuts are among the value chains in agriculture that we are promoting. Apart from oil extraction, the shells of the seeds are used as a raw material for animal feed processing and we are therefore committed…

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