Author: Muindi

Coca-Cola Co has launched a new global brand philosophy and platform called Real Magic. Real Magic marks the first new global brand platform for Coca-Cola since 2016 and reveals the “Hug” as a new perspective on its logo. In 2016, Coca-Cola launched a new “One Brand” global marketing strategy through a campaign called “Taste the Feeling.” “Real Magic is not simply a tagline or a one-off campaign: It is a long-term brand philosophy and belief that will drive and guide marketing and communications across the Coca-Cola Trademark,” said Manolo Arroyo, Chief Marketing Officer. To activate the campaign in Kenya, consumers…

WPP Scangroup forecast weaker earnings for its full-year financial results on Thursday as it posted Ksh 31 million profit for its six months ended 30 June 2021 compared to a loss of Ksh 532 million in the prior period. “Operating profit before provisions for doubtful debts increased by Ksh 276 million mainly due to lower staff costs. Net interest income increased to Ksh 99 million, principally due to the higher bank deposit balances following the sale of the Kantar businesses in 2020,” it said. The listed company reported net sales of Ksh 1.1 Billion, an increase by 1.7%. Operating profit came in…

The Association of Chartered Certified Accountants has launched an Inter-University challenge-Kenya that seeks to mould tomorrow’s business leaders. The program is dubbed “ACCA Strategic Business Leader Inter-University Challenge” will play a critical role in developing credible and resilient businesses driving long-term value in ways that are more meaningful than before. The challenge will see students presented with innovative case studies test their ability to function as a leader in a simulated workplace.  In addition, students will develop the right blend of technical, ethical and professional skills in the evaluation, synthesis and presentation of responses. “With a thriving global community of…

The Central Bank of Kenya (CBK) transferred KSh 5.5 Billion to the Government’s Consolidated Fund as a distribution from its General Reserve Fund (GRF). The National Treasury maintains the Consolidated Fund in an account known as the National Exchequer Account, kept at the Central Bank of Kenya With an exceptional distribution of KSh 5 Billion on February 17th, 2021, the total distribution from the monetary authority’s General Reserve Fund 2020/21 financial accounts now amounts to KSh 10.5 Billion. “Having weighed the various factors as stipulated by law, the CBK Board authorised the additional transfer of Sh5.5 billion to the Government…

The office space market in Africa is now seeing resurgent activity, based on Knight Frank’s quarterly statistics for the Africa Office Uptake. The global property agency and consultancy company says new office space requirements increased by 29 per cent in Q2 2021 compared to Q1 across Africa. This increased office market activity has been attributed to the ‘flight to quality’ trend that has seen businesses taking advantage of weakened prime office rents to occupy office spaces that place employee wellbeing at the forefront as well as improving economic outlook across most of the countries. Data from Knight Frank indicates that…

Naivas, Kenya’s largest retailer, on Wednesday announced an expansion of its retail network by adding one more branch, taking its total count to 76 in the country. As part of its expansion, Naivas has entered Naivas Juja City Mall taking up 37,000 SQFT of prime retail space that was previously occupied by Tuskys Supermarket. Naivas Supermarket aims to increase its footprint in the Kenyan retail market amid competition from international retailer Carrefour which has opened 5 outlets in 2021, and local retailer QuickMart which has opened 4 outlets this year.  “We are so excited about today’s grand opening of Naivas…