Mars Wrigley Kenya has unveiled a new sugar-free gum production line at its Athi River facility, reinforcing its long-term commitment to Kenya with an additional $33 million investment over the next three years.
This builds on the more than $70 million already deployed in the country and underscores Kenya’s growing role as a manufacturing hub for the Middle East and Africa (MEA) region.
Strategic Expansion
- The Athi River facility will supply Orbit sugar-free gum to Sub-Saharan Africa and Extra to Egypt, Saudi Arabia, Iraq, Libya, Lebanon, the UAE and the wider Gulf.
- Local production marks a strategic shift from reliance on Mars Wrigley’s POZ facility in Poland, reducing lead times, strengthening supply-chain resilience, and cutting dependence on European imports.
Mars Wrigley already supports over 3,500 direct and indirect jobs in Kenya. The new investment will enhance Kenya’s export performance, create additional employment opportunities, and deepen local talent development.
Ismael Bello, General Manager for Mars Wrigley Sub-Saharan Africa, said:
“Manufacturing sugar-free gum in Kenya for the first time signals our confidence in the country’s potential as a regional hub. This investment strengthens our ability to deliver high-quality, affordable products while supporting Kenya’s economic growth.”
Plant Director Mustaffa Bin Kamaludin added:
“Our new line integrates state-of-the-art technology to boost efficiency and sustainability. More importantly, it positions Kenya as a center of excellence in confectionery manufacturing.”
Long-Term Strategy
The initiative is part of Mars Wrigley’s broader plan to localize manufacturing and reinforce regional supply networks, aligning with Kenya’s ambition to anchor more value-added production in the country.
