As Cadbury celebrates a remarkable 200 years of delighting chocolate lovers worldwide, the brand is commemorating this milestone in Kenya with a heartwarming campaign titled “Yours for Generations.”
Founded in 1824 by John Cadbury, Cadbury has become synonymous with quality and generosity, earning a special place in Kenyan homes for over seven decades.
The campaign launch event, held at Shamba Events in Loresho, Nairobi, served as a platform for Kenyans to revisit and share their most cherished memories associated with Cadbury chocolates.
From celebrating academic achievements with a bar of Cadbury Dairy Milk to enjoying Lunchbar with friends, the campaign emphasizes Cadbury’s presence in Kenyan celebrations and everyday moments.
“For over seven decades, Cadbury has become more than just a chocolate brand in Kenya; it has become a cherished staple in Kenyan homes,” said Motsamai Pule, Mondelez International Marketing Lead for Rest of Africa (ROA), during the launch. “This journey has been filled with moments that celebrate generosity, strengthen family ties, and create unforgettable memories.”
A Walk Through Memory Lane
The event featured the Cadbury Gallery Exhibition, an immersive experience showcasing the brand’s rich history through captivating memorabilia and interactive installations.
Adding a personal touch, popular Kenyan influencers like Caroline Mutoko, Timothy Kimani (Njugush), and Murugi Munyi shared their heartwarming Cadbury stories, inspiring others to do the same.
Sharing #CadburyMemories
As part of the #CadburyMemories celebration, these influencers and others will be sharing their cherished Cadbury experiences on their social media platforms.
The “Yours for Generations” campaign invites all Kenyans to participate by sharing their own Cadbury stories on the Cadbury Africa website (www.cadbury.africa) through text, voice notes, images, or videos. These stories will be curated and shared on social media, creating a collective tapestry of how Cadbury has impacted Kenyan lives.
Limited-Edition Vintage Packs for a Nostalgic Treat
Further commemorating this milestone, Cadbury has brought back eight limited-edition vintage packs of their beloved Cadbury Dairy Milk, available in stores across Kenya.
These nostalgic packs feature iconic Cadbury Dairy Milk designs from various eras, allowing chocolate lovers to take a trip down memory lane with each purchase. From the classic purple and gold wrappers of the 1960s to the bold redesign symbolizing “A Glass and a Half” in the 1980s, each design represents a different chapter in Cadbury’s history.
These limited-edition packs serve not only as collector’s items for Cadbury enthusiasts but also as a testament to the brand’s enduring presence in Kenya.
Win Exciting Prizes with Every Vintage Pack Purchase
Consumers who purchase the Vintage packs not only get to enjoy the classic taste of Cadbury Dairy Milk but also stand a chance to win exciting prizes. With every purchase of two packs (80g or 150g) of the Cadbury Dairy Milk Vintage range, consumers can participate in a draw to win cash, phones, shopping vouchers, and guaranteed instant airtime.
To enter, simply visit www.cadbury.africa, follow the instructions, and share the two codes found inside the wrappers. Refer to the website for Terms & Conditions.
Cadbury’s “Yours for Generations” campaign celebrates not just the brand’s rich heritage but also the special bond it shares with Kenyans.
By inviting consumers to share their memories and offering limited-edition vintage packs, Cadbury creates a nostalgic and engaging experience that strengthens its connection with the Kenyan market.
