Majid Al Futtaim launched its SHARE rewards programme at all 35 Carrefour outlets in Kenya on 5 November 2026. The retailer’s 1.4 million MyClub members move across once they accept updated terms. Most outlets sit in Nairobi.
Shoppers earn points at a base rate of 0.25 per cent on eligible purchases. The scheme runs inside the Carrefour app, so nobody installs a second app. The launch details do not state what one point is worth in shillings.
Existing MyClub members move after accepting new terms
Carrefour migrates MyClub members to SHARE through its app. Members must accept updated terms and set their marketing preferences first. New users download the Carrefour app from the Apple App Store or Google Play Store and register for a SHARE account.
SHARE rewards start at a 0.25 per cent earn rate with three launch offers
The earn rate is the share of spend returned as points. Launch offers add a welcome bonus of up to 4,500 points, double points on “SHARE Mondays” and birthday rewards that return 20 per cent of spend in points. The birthday rate equals 80 times the base rate.
Darren Taylor, Senior Vice President of SHARE Rewards and Customer Solutions at Majid Al Futtaim, said the programme aims to deepen the retailer’s relationship with Kenyan shoppers through offers like those in the UAE, Egypt, Saudi Arabia and Oman.
Ahmed Galal Ismail, Chief Executive Officer of Majid Al Futtaim Holding, said:
“For 10 years, Kenyan customers have placed their trust in Carrefour, and SHARE builds on that relationship with benefits tailored to how they shop and more value through our partners.”
He said Kenya becomes the fifth SHARE market, after the UAE, Egypt, Saudi Arabia and Oman.
A retail loyalty programme swaps points for data on what shoppers buy
A retail loyalty programme gives a shopper points each time they buy from the same chain. The shopper redeems the points, meaning exchanges them, for discounts, vouchers or goods. The retailer records what the shopper buys and how often. The loyalty card idea came from airline frequent flier programmes and similar schemes in hotels, car rental and restaurants.
Data drives the retailer’s side of the deal. Naivas Chief Operating Officer Willy Kimani said in 2018 that its card helps the chain spot shopping habits and design campaigns for different customer groups.
Research points the same way. A Kenyan study found that loyalty schemes lift supermarket market share, sales and revenue. Another study found that redemption rates differ between supermarkets.
Naivas pays one point per Sh100 and redeems each point at Sh1
Naivas awards one point for each Sh100 spent and redeems each point at Sh1 on later purchases. By that arithmetic the return equals 1 per cent. Business Daily reported in November 2023 that Naivas had signed up more than two million customers to the card.
Naivas and Visa announced a Reward Card in 2024 that adds buy now pay later instalments and contactless payments. Naivas also ran a 12 week Kikwetu campaign that awarded six cars, motorcycles and household prizes. That campaign rewards shopping with prizes rather than a points rate.
The Naivas and SHARE base rates compare only once Carrefour states the shilling value of a SHARE point.
Quickmart and Safaricom show how points become debt and spending power
Unredeemed points sit on a retailer’s books as a liability. Quickmart’s estimated liability for unredeemed points rose from Sh117 million in 2024 to Sh139 million at the end of December 2025, according to its financial disclosures.
Safaricom runs the best known points scheme outside retail. Bonga Points earn one point for every Sh10 spent on the Safaricom network. Khusoko has reported that one Bonga Point equals 20 cents, and customers can redeem points at vendors with a Lipa na M-PESA Buy Goods or Paybill number.
Carrefour’s own MyClub scheme works differently from most rivals. An independent guide verified in September 2026 says MyClub points pay for purchases inside the Carrefour app alongside M-PESA, cards and vouchers, while most other supermarket schemes act as discount programmes rather than a second currency.
Carrefour grew from 20 outlets in 2023 to 35 as Naivas reached 110
Carrefour listed 20 outlets in Kenya in November 2023. Naivas became the first Kenyan supermarket to reach 110 stores, according to a Knight Frank report on 2024. Khusoko covered the Knight Frank retail figures here. Data runs to 6 November 2026 except where dated.
Carrefour Kenya Plans Nine New Stores in Second Half of 2026
