SanlamAllianz Kenya launched its Proud Moments Initiative this week, a pan-African campaign running from July through October 2026 that puts a name to something many Kenyans live daily: the work that goes into building a family, a business, or an education, and the risk of losing it without a safety net.
Rather than introduce new products, the campaign spotlights two solutions already in the company’s portfolio, positioning them as tools for protecting progress rather than reacting to loss.
Two Products Anchor the Campaign
Flexi Educator Plus, offered through Sanlam Allianz Life Insurance Kenya, helps parents and guardians plan for the climbing cost of school fees. The product pairs long-term disciplined savings with life protection, critical illness benefits, guaranteed maturity payouts, and a waiver of premium feature that keeps a child’s education plan intact even if a parent’s income stops unexpectedly.
SME 360 Insurance, sold through Sanlam Allianz General Insurance Kenya, targets a different but related need: keeping a small business alive after a setback. The cover bundles protection against property damage, flooding, employee injury, and third party liability into a single policy, giving business owners one point of coverage instead of several separate ones. Kenya’s micro, small, and medium enterprises make up a large share of the country’s job market. The 2022 Central Bank of Kenya MSME Survey put employment in the sector above 14.9 million people, a scale that makes protecting these businesses a matter of broad economic consequence, not just individual risk management.
SME 360 also connects to SanlamAllianz Emergency Assist, an app that links customers to vetted private security, ambulance, or roadside rescue services. The platform verifies panic alerts automatically and dispatches responders to a customer’s exact GPS location, cutting the time between an emergency and help arriving.
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Executives Frame Insurance as Protection, Not Just Response
George Kuria, Chief Executive Officer of Sanlam Allianz General Insurance Kenya, linked the campaign to the company’s broader purpose.
“At SanlamAllianz Kenya, we understand that every proud moment is the result of dedication, resilience and the courage to pursue a dream,” Kuria said. “Whether it is raising a family, investing in a child’s education or growing a business, these milestones deserve to be celebrated and protected.”
Jacqueline Karasha, Chief Executive Officer of Sanlam Allianz Life Insurance Kenya, made a similar point about what insurance should do before a crisis hits, not only after one.
“Insurance should not only respond when things go wrong; it should also help people plan ahead, protect their progress and pursue new opportunities with confidence,” Karasha said. “Proud Moments remind us that protecting a child’s future, a growing business or a family’s aspirations is one of the greatest ways of celebrating success.”
Both executives lead entities under SanlamAllianz Kenya, the joint venture formed when Sanlam Group and Allianz combined operations locally in 2025, bringing together two companies with a combined history stretching back to 1946, when Indo Africa Insurance Company first opened its doors in Kenya. That company later listed on the Nairobi Securities Exchange as Pan Africa Insurance Holdings and eventually became Sanlam Kenya before the 2025 merger created the current entity.
A Pattern of Campaigns Built Around Recognition
Proud Moments is not SanlamAllianz’s first attempt at pairing brand storytelling with product awareness. In Ghana, the same campaign name was used in October 2025 to honor ten achievers and reframe insurance as a tool for building prosperity rather than a product people buy only out of fear.
In Kenya, SanlamAllianz also sponsored a group of elite runners competing in the 2026 Sanlam Cape Town Marathon through its African Champions Unite campaign, tying its brand to athletic achievement across the continent. Group CEO Dr. Nyamemba Patrick Tumbo described that sponsorship as standing firmly beside Kenyan athletes at every stage of their journey.
The throughline across these campaigns is consistent: SanlamAllianz positions itself not as the central figure in a customer’s success story, but as the partner working behind it.
Pricing Designed for Wider Reach
Both Flexi Educator Plus and SME 360 come at multiple price points, a structure meant to bring coverage within reach of customers across different income levels. Wider access at varied price tiers also supports a goal Kenya’s insurance sector has pursued for years: growing the share of the population that carries any insurance cover at all, still low relative to the size of the country’s economy and workforce.
As the Proud Moments campaign runs through October, SanlamAllianz frames its role in a single line: not the hero of the story, but the partner that helps protect what people have already worked to build.
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