South Korean smartphone giant Samsung unveiled the Galaxy S25 series—the Galaxy S25, S25+, and S25 Ultra—with a focus on sustainability, featuring recycled materials and a commitment to environmental responsibility.

Key Upgrades

  • Snapdragon 8 Elite for Galaxy: A customized chipset delivering 40% faster NPU, 37% faster CPU, and 30% faster GPU performance.
  • Galaxy AI: Enhanced AI capabilities with Google Gemini integration, enabling multimodal interactions, improved search, and personalized experiences.
  • Pro-Grade Camera: 200MP main sensor on the S25 Ultra, 50MP ultrawide on all models, and advanced video recording features like 10-bit HDR and Audio Eraser.
  • Refined Design: Titanium frame for the S25 Ultra, recycled materials in S25 and S25+, and enhanced durability with Corning Gorilla Armor 2.
  • One UI 7: Introduces AI agents, improved search, and enhanced security features like post-quantum cryptography.

Samsung Galaxy S25: Specs

Specification Galaxy S25 Galaxy S25 Plus Galaxy S25 Ultra
Screen 6.2-inch, 1080p, 120Hz adaptive OLED 6.7-inch up to 1440p, 120Hz adaptive, OLED 6.9-inch, up to 1440p, 120Hz adaptive OLED
Processor Qualcomm Snapdragon 8 Elite for Galaxy Qualcomm Snapdragon 8 Elite for Galaxy Qualcomm Snapdragon 8 Elite for Galaxy
Rear Cameras 50MP main, 12MP ultrawide, 10MP 3x zoom 50MP main, 12MP ultrawide, 10MP 3x zoom 200MP main, 50MP ultrawide, 10MP 3x zoom, 50MP 5x zoom
Front Camera 12MP 12MP 12MP
Battery and Charging 4,000mAh, 25W fast wired charging, 15W wireless charging, Qi2 ready 4,900mAh, 45W fast wired charging, 15W wireless charging, Qi2 ready 5,000mAh, 45W fast wired charging, 15W wireless charging, Qi2 ready
RAM and Storage 12GB / 128GB, 256GB 12GB / 256GB, 512GB 12GB / 256GB, 512GB, 1TB
 Right to Left Evelyne Munene, Product and Marketing Lead, Mobile Experience, Samsung Electronics East Africa, Anthony Hutia, Head of Mobile Experience, Samsung Electronics East Africa and Brenda Nakhulo- Head of Marketing, Samsung Electronics East Africa at the Carnivore Grounds during the Galaxy Unpacked Event, where Samsung unveiled the Samsung S25 Series.
Right to Left Evelyne Munene, Product and Marketing Lead, Mobile Experience, Samsung Electronics East Africa; Anthony Hutia, Head of Mobile Experience, Samsung Electronics East Africa; and Brenda Nakhulo, Head of Marketing, Samsung Electronics East Africa, at the Carnivore Grounds during the Galaxy Unpacked Event, where Samsung unveiled the Samsung S25 Series.

 

“The S25 Series represents a convergence of groundbreaking AI research and cutting-edge hardware, setting a new benchmark for mobile innovation. With the intuitive Galaxy AI companion, these phones primarily change how we experience technology in our daily lives. They provide us with secure, personalized AI experiences that cater to our needs and preferences,” said Anthony Hutia, Head of Mobile Experience, Samsung Electronics East Africa.

“Introducing this next-generation technology to our region is a proud moment for us; it empowers users to explore the limitless possibilities of Galaxy AI, redefining what a mobile experience can be.”

Design & Durability

  • The Galaxy S25 Ultra features a durable titanium frame and Corning Gorilla Armor 2, a new, more durable glass-ceramic material.
  • Enhanced sustainability with recycled materials in the S25+ and S25, including recycled aluminium in the frame.

Performance & Battery

  • Longest battery life yet in the Galaxy S series.
  • Features batteries made with recycled cobalt.
Model Battery Charging Wireless
Galaxy S25 4,000mAh 25W Qi2 Ready
Galaxy S25+ 4,900mAh 45W Qi2 Ready
Galaxy S25 Ultra 5,000mAh 45W Qi2 Ready

Camera Innovations

  • Next-generation ProVisual Engine with enhanced AI subject detection.
  • 50MP main camera, 200MP ultra-wide lens, and 50MP telephoto lens.
  • AI-powered filters for personalized photography.
  • AI-assisted group photo selection.
  • Improved video recording, especially in low-light conditions.
Model Wide Camera Ultrawide Telephoto Unique Features
Galaxy S25 50MP 12MP 10MP (3x) Basic Photography
Galaxy S25+ 50MP 12MP 10MP (3x) Improved Low Light
Galaxy S25 Ultra 200MP 50MP 50MP (5x) Pro Photography

AI Integration

  • Gemini Integration: Seamless interaction with Samsung, Google, and third-party apps via a single press of the side button.
  • AI-Powered Search: Enhanced “Circle to Search” feature with improved object recognition, background music identification, and contact information extraction.
    • Personal Data Engine
      • Leverages user data to provide personalized AI experiences while prioritizing privacy.
      • Powered by Knox Vault for enhanced security.

Software Innovations

  • Audio Eraser: AI-powered tool to filter noise from videos.
  • Samsung Health: Introduces a new antioxidant index for personalized nutrition advice.
  • SmartThings: Enhanced home automation features, including pet care and energy management.

Sustainability

  • Focus on reducing environmental impact through the use of recycled materials and sustainable manufacturing practices.

Pricing and Availability

Model RAM Storage Price (KES)
Galaxy S25 Ultra 12GB 512GB 188,400
Galaxy S25 Ultra 12GB 256GB 172,800
Galaxy S25+ 12GB 512GB 147,800
Galaxy S25+ 12GB 256GB 132,000
Galaxy S25 8 GB 256GB 116,200
Galaxy S25 8 GB 128 GB 108,300

Available for pre-order from January 23rd to February 16th at authorized Samsung stores and e-commerce partners.


 

IK, a Masinde Muliro University grad, tackles social justice through journalism. He analyses news and writes on women's rights, politics, technology, law, and global affairs.

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