Gilbey’s, Kenya’s leading gin brand, recently hosted the “Real Gilbey’s Hangout” at Mass House, an electrifying in-bar experience that brought the brand’s “Made for Real Moments” life campaign to life.
The event transformed Mass House into a vibrant hub of fun, flavour, and friendship. Guests indulged in expertly crafted Gilbey’s cocktails, showcasing the brand’s renowned quality, smooth taste, and versatility.
Engaging games like checkers and Jenga fostered connections and encouraged guests to savour shared moments with friends.
A highlight of the evening was a thrilling cocktail-making competition, where participants showcased their creativity in crafting unique Gilbey’s concoctions. Winners of the competition, along with other games, walked away with exciting Gilbey’s merchandise.
“The Real Gilbey’s Hangout was a resounding success in showcasing the essence of our campaign,” remarked Zipporah Ndung’u, Senior Brand Manager for Gilbey’s.
“Gilbey’s is all about enabling consumers to create authentic and meaningful connections, and this activation brought that vision to life. Witnessing our guests enjoy our cocktails and engage with their friends reminded us of the power of shared moments.”
The “Made for Real Moments” campaign celebrates the everyday magic of connecting with loved ones while offering a premium yet accessible spirit for all occasions. It also invites consumers to explore the rich history, heritage, and craftsmanship of Gilbey’s, a brand with a legacy of creating memorable experiences since 1857.
