Ogilvy Africa has introduced OBrio, a cutting-edge media intelligence platform designed to provide businesses with unparalleled clarity and control over their marketing performance.
OBrio aggregates data from various channels, including traditional media, digital marketing, social media, mobile apps, and websites, into a single, actionable dashboard. This allows businesses to monitor and compare performance across all marketing efforts and make data-driven decisions.
The platform’s proprietary OBrio Score offers a unified metric that assesses overall marketing effectiveness, considering factors such as reach, engagement, sentiment, conversions, and more.
This provides businesses with a clear picture of their marketing impact and ROI.
OBrio delivers near real-time analytics and customizable reports, enabling users to track key performance indicators and optimize their marketing strategies.
Vikas Mehta, CEO of Ogilvy Sub-Saharan Africa, emphasized the platform’s value in providing businesses with the tools they need to succeed in today’s competitive market. “OBrio is a game-changer, offering a one-stop solution for data-driven marketing decisions,” he stated.
OBrio is now available as a SaaS solution, allowing marketers and businesses to explore and leverage its capabilities. Ogilvy Africa invites users to sign up for a free trial to experience the platform firsthand.
The name OBrio is inspired by the word “brio,” which symbolizes energy, enthusiasm, and liveliness. Ogilvy aims to infuse data with this same vitality, turning raw numbers into actionable insights that drive business growth.
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