Safaricom Investment Co-operative (SIC) has received approval from the Ministry of Cooperatives and MSMEs to adopt a new brand identity.
This strategic move aims to enhance the Society’s operations and align with evolving market trends.
The rebranding was approved by SIC members during a Special General Meeting as part of the Society’s 2023-2027 strategic plan.
According to SIC Chief Executive Officer Churchill Winstones, the rebranding will provide a more modern and consistent experience for members.
“This rebranding is a significant step in our journey to position SIC for future success. We are excited to introduce our new brand identity and continue to serve our members with excellence,” Churchill Winstones, SIC CEO says.
SIC aims to transform the economic and social well-being of its investors through responsible investment.
Established in 2009 by Safaricom PLC employees SIC is now open to the public and has over 5,000 members.
