Ride-hailing platform Uber has increased prices across all its models in Kenya, effective immediately. This follows a month of protests by digital taxi drivers in July over existing pricing models.
Besides demanding a minimum payment of Sh300 for trips under 3 kilometres, drivers also want passenger profiles to enhance safety and prevent crime.
The company has announced a 10% increase in the minimum fare, from Sh200 to Sh220. This adjustment aims to address the high cost of living and ensure drivers can earn a sustainable income.
“The minimum fare for example Uber Chapchap is Sh220, that’s what the drivers will earn. However, for customers with discounts they may pay lower,” said Uber Head of East Africa Imran Manji.
However, while the minimum fare has been disclosed, specific increases for other fare bands remain undisclosed.
As a result, Uber is offering rider promotions to offset the price increases and maintain affordability.
Uber also has an ongoing driver reward program, including cash bonuses and partnerships with vehicle maintenance companies to reduce operating costs.
When it comes to safety, Uber has mechanisms to address reported safety and financial issues, but specific data on complaints and actions taken is not available.
On the other hand, Kenyan ride-hailing company Faras also increased its minimum fare to Ksh 240. The company has set its commission rate at the maximum allowed by the NTSA (18%).
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