Global electronics leader, Hisense, has unveiled plans to expand its presence in multiple regions, including the Middle East and Africa (MEA) region.
The expansion builds upon recent success and aligns with their broader global strategy announced at their Partner Conference in Berlin, as reported by Arabian News.
Chairman Jia Shaoqian announced strategic investments during a recent visit to Dubai.
Since 2019, Hisense has witnessed a remarkable surge in the MEA market, with business revenue doubling and brand equity exceeding a 120% increase.
The firm plans to establish new production facilities starting in Egypt in late 2024. This is expected to improve distribution across North Africa and the Levant, while also creating local jobs.
“Our commitment to bringing innovative technology to MEA households has demonstrably improved lives,” said Jia Shaoqian. “We’re excited to build on this success and solidify our position as a leading force in the global consumer electronics industry.”
Global Expansion Strategy
Hisense’s broader global strategy, announced at the Partner Conference, includes upgrading six regional operation centres to fuel future growth.
The company’s “Think Global, Act Local” approach strengthens regional manufacturing, R&D, and supply chains to cater to specific local needs.
This strategy leverages its existing network of 26 R&D centres and 34 industrial parks globally.
