What makes a good smartphone? A sane person would argue for functionality, battery life, and features.

However, our egos and need for social validation often insist it’s the brand. The pride one feels when taking a mirror selfie with a prominent brand logo or the subtle brand name displayed at the bottom of a tweet can be undeniable.

Based on research by CNET, women tend to prefer Apple, while men lean towards Samsung. These brands are popular choices for many who are okay with embracing a little vanity and the covert need for social validation when it comes to the brands they associate with. But what if we could validate that vanity with the functionality and quality associated with big-brand gadgets?

The functionality of a phone is largely anchored on battery life, features, and security. We also care about the phone’s aesthetics, including style, colour and size.

Let’s explore the features of the Samsung Galaxy S24 Ultra to see if it exemplifies a good smartphone that appeases both functionality and aesthetics.

Further than Functionality

We are currently witnessing the rise of generative AI, the ability of technology to produce various materials including text, images and videos.

The fact that this phone has already ventured into this new technology and allowed its users to be amongst the first to enjoy the ease and speed brought about by Galaxy AI  goes beyond functionality.

With AI features like Auto Format, Chat Assist, Live Translate, and Circle to Search, the Galaxy S24 Ultra has surpassed usual functionality providing features that cater to our social media needs and desire to stay connected.

For instance, Live Translate can translate text messages in real-time, bridging communication gaps and making it effortless across the globe.

A French woman can directly message (DM) a Kenyan man with a proficiency in English and has never been to a French class and the friendship could blossom without language ever being a barrier. 

Circle to Search allows you to identify objects in a photo and search for them online with immediate results from Google. This is incredibly useful when you see something you like and want to find out more about it.

These features, coupled with the phone’s likely impressive battery life lasting up to 24 hours, come with various storage and RAM options: 256GB with 12GB RAM, 512GB with 12GB RAM, and even 1TB with 12GB RAM. The highest quality 200-megapixel camera captures every moment in stunning detail.

Security-wise, the Galaxy S24 Ultra is a strong contender with Samsung’s Knox Vault, Security & Privacy Dashboard, Auto Blocker, Secure Wi-Fi, Private Share, Maintenance Mode, and more. This comprehensive security suite protects your business and secures your data at every step. With the rise of cybercrime and data breaches, everyone needs the assurance of security for all their data and mobile interactions.

Brains and Beauty

Functionality is proving invaluable, but the looks need to match the phone’s brains. The Samsung S24 Ultra comes in a range of mineral chic colours. This sleek, strong, and stunning phone is made of titanium and comes in titanium grey, yellow, violet, and black. It’s an elegant piece to showcase in any social setting.

The S24 Ultra is proving to strike the perfect balance between functionality and social validation, making it a great choice for those who want a phone that can do it all.

Of course, the final decision of what makes a good smartphone is up to the individual. But for those who value both function and form, the Samsung Galaxy S24 Ultra is worth considering.

In a nutshell, a good phone is defined by its ability to be functional while appeasing our vanity as social beings.

By Venessa Awino, Public Relations Strategist


 

Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

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