A new report by Edelman Trust Barometer reveals that Kenyans are excited about technological advancements; a deep distrust in authority figures casts a shadow.
The 2024 Edelman Trust Barometer report reveals that NGOs reign supreme regarding trust in innovation. 76% of Kenyans believe NGOs are best positioned to integrate innovation into society. This dwarfs trust in businesses (70%), the media (66%), and especially the government (47%).
This trust gap stems from widespread concerns about leaders intentionally misleading the public. Four out of five Kenyans (80%) believe government leaders are guilty of this, with similar concerns about business leaders (72%) and journalists (65%).
Interestingly, Kenyans turn to their peers (76%) and scientists (74%) for reliable information about new technologies. This highlights a potential disconnect between the public and traditional information sources.
The report emphasizes the need for collaboration. For instance, if businesses partnered more with the government (as 72% of Kenyans suggest), trust in tech-driven change could increase.
However, science itself faces an image problem. Half Kenyans believe science has become politicized, and a significant portion (63%) feel research funders hold too much sway. This fuels worries about innovation being mismanaged, leading some to fear that technology is changing too fast without benefiting ordinary people.
While 65% reject GMOs, the same percentage embraces green energy. Furthermore, a clear preference emerges for technical experts (85%), scientists (84%), and academics (83%) to lead the innovation charge.
However, there’s a caveat: 41% of Kenyans feel scientists need help communicating effectively with the public.
The report underscores that when people feel they have a say in how innovation impacts their lives, they’re more likely to embrace it. This unique trust dynamic in Kenya presents a golden opportunity.
By prioritizing responsible implementation, fostering collaboration across sectors, and ensuring clear communication between science and the public, stakeholders can harness the power of innovation to propel Kenya forward.
“Building trust in innovation is critical, and failing to do so can lead to scepticism, resistance, and missed opportunities for progress. It’s imperative that we not only innovate but also communicate effectively, ensuring that advancements are understood, accessible, and aligned with the needs of Kenyans,” said Corazon Sefu Wandimi, Managing Director of Edelman Kenya.
Kenyan CEOs Cautiously Optimistic Despite Global Uncertainty
