Equity Bank has been recognized as the most loved banking brand by women in Kenya for the third time in a row, according to a recent survey conducted by IPSOS and BSD Group.
The survey, which included over 1,000 adult women from all eight former provinces in the country, aimed to provide insights for Kenyan businesses on improving their engagement with consumers and bridging gaps between organizations and brands.
Overall, Equity climbed one place to third behind M-PESA and Safaricom.
Equity’s cemented position as the most beloved banking brand among women underscores the lender’s efforts to champion financial inclusion in Kenya through products and services tailored for women consumers.
Equity has leveraged technology to remove barriers to financial access; this includes the introduction of Boostika, a novel solution that enables Equity customers to carry out transactions even with insufficient funds.
Additionally, Equity has upgraded its digital banking platforms on Equity Mobile and Equity Online. The updated platform now offers savings, investment options, and digital lending services.
Furthermore, Equity Bank is committed to empowering young entrepreneurs and women nationwide through financial literacy programs available at all branches.
“The study showcases the holistic consumption habits of women consumers while seeking to reinforce the importance of women as key decision makers, not only in the domestic front but also in business, entrepreneurship, health, agriculture, education, and leadership,” said Eva Muraya, BSD Group Founder and CEO.
Chris Githaiga, Ipsos Country Manager—Kenya, congratulated the brands that made it to the ranking for their hard work in understanding the unique needs and preferences of Kenyan women consumers.
“Marketing to women is about recognizing their unique needs, desires, and challenges and crafting products and services that address these. The brands recognized in the top 100 rankings have gone beyond the normal functional delivery of the brand to creating emotional connections and building trust,” he says.
