Equity Group has been ranked second in Brand Finance’s 2024 brand strength and value rankings, solidifying its position as one of the world’s strongest banking brands.
Equity climbed from fourth place in 2023 to second in the world’s top 10 strongest banking brands, boasting a Brand Strength Index score of 92.5 out of 100 and an elite AAA+ brand strength rating.
Equity’s brand value also substantially increased, soaring by $22 million from $428 million last year to $450 million (about KSh 64 billion).
This placed Equity as Africa’s tenth most valuable banking brand, showcasing its remarkable growth and influence in the region.
James Mwangi, Managing Director and CEO of Equity Group expressed his delight at the ranking, emphasising the institution’s dedication to customer-centricity, performance, and organisational excellence.
He attributed Equity’s success to its strong governance structures, core values, and commitment to transforming lives and expanding opportunities for wealth creation.
“We are delighted to see that, once again, we have made a step towards being recognised as the strongest financial brand in the world. Our strong governance structures, practices, core values, commitment to customer centricity, performance focus, organisational culture of excellence and execution continue to be the foundation on which the brand is sustainably evolving, building, and developing,” said Mwangi.
Mwangi further noted that the ranking as the second-strongest banking brand globally is a testament to the institution’s purpose of transforming lives, giving dignity, and expanding opportunities for wealth creation, demonstrating its continued relevance to customers, industry, and stakeholders.
It is a reminder of the aspirations we have committed ourselves to achieving. We are further excited to see four of the top 10 strongest banks in the ranking are also from Africa.”
“As we continue to anchor our business on our purpose and support our customers’ day-to-day lives, it fuels our commitment to innovation and excellence, driving us to redefine standards and pioneer transformative solutions in the financial industry,” he added.
Performance improvements across Equity’s subsidiaries, including Equity BCDC, Equity Bank Rwanda, and Equity Bank Tanzania, further underscore the region’s strong presence and growth trajectory.
Looking ahead, Equity remains steadfast in its mission to create value for its customers and stakeholders while upholding its core values of integrity, innovation, and inclusivity.
