Augustino Kirimi Mutea, an Embu County businessman, became the first winner of a KES 1 million cash prize in Absa Bank Kenya’s ongoing “Shinda Milli na Absa Assist” campaign.
This marks a significant milestone for the initiative, celebrating Absa’s role as the Premier League’s official banking partner in Africa.
Mutea, an owner of an eatery in Embu Town, expressed disbelief and joy upon receiving the news after starting to deposit funds through the Absa Digital Account. “Winning the KES 1 million prize feels surreal,” he exclaimed. “This is an incredible way to kick off the new year.”
Augustino Mutea, a loyal Absa customer since 2002, plans to invest the prize money in expanding his business. He also expressed gratitude to the bank for its long-term support in helping him thrive.
Since December 2023, nearly 20 customers have won cash prizes ranging from KES 10,000 to KES 250,000 simply by depositing funds into their Absa Digital Accounts. The campaign runs until March 14, 2024.
This promotion coincides with Absa’s increased interest rate on deposits in the Absa Digital Savings Account, offering 10% per annum (up from 9%) from December 12, 2023, until March 2024.
“Shinda Milli na Absa Assist” reflects Absa’s commitment to promoting financial well-being and encouraging a savings culture among its customers. It also aligns with the bank’s broader strategy of utilizing digital innovation to deliver convenient, secure, and rewarding financial solutions.
