Samsung Electronics Co. Ltd. is revolutionising the consumer electronics industry with its commitment to AI-driven technology.
Recognising AI as the key to innovation, Samsung is reshaping its products by embedding AI capabilities across a wide range of devices.
Mr. Sam Odhiambo, Head of Consumer Electronics at Samsung Electronics East Africa, stated, “At Samsung, AI is not just a feature; it’s the catalyst for transformative experiences. We are reimagining consumer electronics by infusing AI into our products to create personalised, intuitive, and seamlessly connected experiences.”
Samsung’s AI-centric approach aims to transcend traditional device boundaries, enriching users’ lives through smarter, more inclusive experiences.
With a robust portfolio of over 500 million smart devices annually, Samsung is uniquely positioned to democratise AI, integrating it into everyday life.
Mr Odhiambo further added, “Central to Samsung’s strategy is fostering an open ecosystem and facilitating collaborations with partners to enrich AI experiences. The SmartThings platform, already hosting millions of devices, exemplifies Samsung’s commitment to collaborative innovation.”
Samsung’s decade-long investment in AI technology is evident in its popular products and evolving services.
The company is not only enhancing user experiences but also focusing on responsible innovation. Sustainability, accessibility, and reduced environmental impact are integral to Samsung’s AI initiatives.
Samsung’s AI-led innovations span across diverse categories, such as visual displays, digital appliances, mobile experiences, and automotive technology.
From AI-powered visual displays offering unprecedented clarity to smart home appliances seamlessly integrated with AI for enhanced functionality, Samsung’s products exemplify the potential of AI in reshaping everyday experiences.
Mr Odhiambo noted, “Samsung Neo QLED 8K QN900D boasts a built-in AI processor, NQ8 AI Gen 3, equipped with an 8 times greater AI neural network and two times faster NPU than its predecessor.
Thanks to the NQ8 AI Gen3 processor, Samsung Neo QLED 8K automatically upscales low-resolution content to provide users with an up-to-8K quality viewing experience and sharpens fast-moving images via AI Motion Enhancer Pro.
The Samsung Neo QLED 8K also features Active Voice Amplifier Pro, which analyses voice and background noise by AI to optimise your TV listening experience so you can enjoy various content as if you are in the front row of a stadium or movie theatre.
Samsung Neo QLED 8K also features Tizen OS Home, which offers the latest apps, services, personalised content, and service recommendations to upscale your entertainment experience.”
Samsung’s dedication to AI is evident in its efforts towards security advancements, resource circularity, and energy conservation. The company is committed to achieving net-zero goals and actively employs recycled materials in its products, showcasing its dedication to sustainable practices.
Samsung’s relentless pursuit of AI excellence extends to creating inclusive technology and ensuring its products cater to diverse user needs. The company’s focus on AI is not just about technological advancement; it’s about empowering users and enriching their lives.
