Airtel Money Kenya has launched the ‘Rudishiwa Transaction Fee Campaign’, which refunds customers their withdrawal fees as Airtime.
Customers who withdraw any amount from Ksh 50 to Ksh 250,000 per day from an Airtel Money agent will get their fees back as Airtime. They can use the airtime for calls, data bundles, or SMS.
For instance, a customer who withdraws Ksh 1,000 pays a Ksh 25 fee. With the Rudishiwa Campaign, they will receive KSh 25 as airtime.
Airtel Networks Kenya Limited Managing Director, Ashish Malhotra, said the campaign shows their commitment to designing products and solutions that serve the diverse payment needs of the market.
He added that the campaign will benefit Kenyans who depend on cash for their daily transactions by helping them stay connected and save money.
The campaign aligns with the company’s goal to provide affordable and convenient products and services that enhance the customer experience.
Airtel Money Kenya Managing Director, Anne Kinuthia-Otieno (above), said, “At Airtel Money, our customers are our priority, and we strive to offer them unparalleled convenience and value. The Rudishiwa Campaign is proof of our dedication to making mobile money transactions not only cheap and fast but also highly rewarding.”
Data from the Communication Authority’s first quarter sector statistics report for the financial year 2023/24 show that Airtel Networks increased its subscriber market share from 27.2% to 28.2%, adding 800,000 new subscribers for a total of 18.9 million.
On the other hand, besides gaining 200,000 subscribers, Safaricom’s market share dipped from 66.1% to 65.7%. Consequently, Telkom Kenya witnessed a decline, with 2.1 million subscribers dropping its market share from 3.8% to 3.1%.
During the review period, Safaricom’s M-PESA payment platform maintained its dominant position with a 97% share of the mobile money market.
Airtel Money was ranked second with a 2.9% share, while Telkom’s T-Kash lags with a 0.1% market share.
Across the country, “mobile money subscriptions stood at 38.1 million, translating to a penetration rate of 75.2 per cent, which was an increase of 0.1 percentage points from the last quarter’s penetration rate.”
