The 5th Annual Scribes End of Year Party highlighted the need for journalists to explore alternatives to traditional media employment in light of the industry’s current challenges.

Nairobi Leo founder and CEO Martin Wachira said the current turbulent scenes facing different media houses should serve as a wake-up call for journalists to explore alternatives to formal employment at traditional media houses. 

“Each one of us can create a niche to monetize their own digital space, whether it is social media or just the website, and start something that can earn you an income,” said Wachira while addressing the gathering.

Scribes 254 President Roncliffe Odit echoed Wachira’s sentiments and implored journalists to not only explore alternatives to earning an income but also take advantage of the digital space that is available for free, especially when it comes to adaptation to the ever-changing digital space.

Susan Kimachia, a senior editor with Radio Africa Group, also called on journalists to always upscale their skills and have extra training to be more marketable.

“Each day presents an opportunity to learn. As a journalist, you should not be okay with a certificate, a diploma, or a degree. If you have the means, go back to school. But also get an extra skill like video editing, which can be very useful in your personal space.”

HIVOS East Africa Regional Director, Mr. Kennedy Mugochi, pledged their organization’s support in promoting and upholding media freedom even as the industry goes through turbulent times.

He assured the journalists that Hivos will continue supporting their work by issuing grants and partnering with community media to highlight stories that help build social movements that strive for just, inclusive, and sustainable societies.

“Imagine a world where every voice is amplified, where truth illuminates the shadows and those in power are held accountable.

This is the world that African journalists strive to create, despite facing threats, violence, and censorship.

Their work is not just a job; it’s a noble calling,” said Mugochi.

HIVOS East Africa Regional Director, Mr. Kennedy Mugochi. Photo/Anne Macharia

“Africa faces challenges, from attacks on human rights and rising costs of living to climate justice issues. In the face of these complexities, journalists play a critical role in reporting the truth and holding power accountable. The media landscape has shifted, and journalists face economic hardship, threats, and censorship. Yet they persevere, reporting the stories that matter most, even when it angers those who seek to control the narrative.

Violence against journalists is on the rise globally, with women journalists particularly vulnerable. This is unacceptable. We must condemn these attacks and defend the freedom of the press.

The rise of AI raises questions about its impact on journalism. While it can offer tools for editing and content generation, we must ensure its ethical use and uphold the importance of human verification and accuracy.

Social media has changed the way we consume information, posing both opportunities and challenges for journalists. It has given them a platform to reach a wider audience and tell stories that may have been ignored by traditional media.

However, it has also led to the spread of misinformation and fake news, which can have serious consequences. Journalists must be vigilant and ensure that they verify their sources and report the truth.
In conclusion, African journalists play a critical role in shaping the future of the continent.”

Key points

  • Digital platforms as income sources: Journalists were encouraged to establish their own digital spaces, such as websites or social media accounts, and monetize them.
  • Upskilling and adaptation: The importance of continuous learning and acquiring additional skills, like video editing, was emphasized for increased marketability.
  • HIVOS commitment to media freedom: HIVOS East Africa Regional Director pledged continued support for journalists despite industry challenges.
  • Amplifying local voices: HIVOS’s focus was highlighted, emphasizing local solutions and empowering communities through journalism.
Anne Macharia receives her award during the 5th annual Scribes End of Year Party

Creme de la crème Scribes 254 members feted

During the occasion, six media and communications practitioners were feted for their great contribution to the Scribe 254 family and industry at large through their exemplary work in 2023.

The winners included Joan Mbugua (PR Consultant), Nancy Okware (journalist at KBC), Martin Wachira (Nairobi Leo Founder and CEO), Marion Kithi, and Anne Macharia.

The Scribes End of Year Party highlighted the need for journalists to be adaptable and proactive in the face of changing media landscapes.

With the support of organizations like HIVOS, journalists can continue to play a critical role in informing and empowering communities.


 

Community Engagement Editor, connecting audiences with news and promoting diverse voices. He also consults for East African brands on digital strategy.

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