Mr. John Musunga has been appointed Managing Director of Diageo Africa’s newly formed South, West, and Central Africa (SWC) market, effective January 1, 2024.
He will be based in London and oversee two territories covering Southern Africa and the Indian Ocean and West and Central Africa, including businesses in Ghana, Cameroun, Ethiopia, South Africa, and the Seychelles, among others.
John Musunga, who has been leading Guinness Nigeria since October 2023 and also serves as a non-executive director at East African Breweries Limited (EABL), will take up the leadership role at Diageo SWC as part of a new operating model adopted by Diageo Africa.
The firm has reorganised its operating region into three markets: EABL, which remains unchanged; Guinness Nigeria, marketing beer and mainstream spirits; and the new SWC hub.
Mr Dayalan Nayager, Diageo Africa’s President and Chief Commercial Officer, praised Mr Musunga as a highly regarded and successful executive leader who brings a wealth of knowledge and leadership experience spanning over two decades across the African region.
In Nigeria, the Board of Guinness Nigeria PLC has announced the appointment of Mr. Adebayo Alli (Bayo) as the incoming Managing Director and Chief Executive Officer of the company, effective January 1, 2024.
John Musunga said: “I am thrilled for the business of Guinness Nigeria, which I will be leaving in the very capable hands of a strong and committed executive management team, now to be led by Bayo, a truly exceptional and visionary business leader. I am confident that Bayo and the management team will take the business of Guinness Nigeria to even greater heights in the coming years.”
Mr Musunga joined Diageo in 2021 as Managing Director of Kenya Breweries Limited and most recently steered the Nigeria business through immense socio-economic volatility while delivering performance, the highest engagement scores in Africa and Diageo, and focusing on growing talent.
