Coca-Cola launched its festive campaign and revealed the acts of kindness that Santa values most in Kenya.
The 2023 Christmas campaign by Coca-Cola announced Friday marked a celebration of the real magic of kindness.
The Christmas campaign, titled ‘The World Needs More Santas’, celebrates the spirit of Santa Claus in everyone. It encourages people to be kind, generous, and helpful, whether it’s helping a neighbour, sharing the last Coca-Cola, or lending a hand to a stranger in need.
To kick off the season of giving, Coca-Cola brought back one of its most iconic and beloved ways to welcome the holidays – the roadshow of its legendary Christmas Caravan.
Merry Christmas 🎄 “The world needs more Santas”.#RealMagic #MerryChristmas pic.twitter.com/UpcWj7WUnS
— David Indeje 🇰🇪 ( He/Him/His) (@David_Indeje) November 24, 2023
The Coca-Cola Christmas Caravan Campaign also represents the start of the Christmas season and the theme of this year’s campaign, which is to honour the spirit of kindness and generosity in everyone.
“At Coca-Cola, we believe in the power of togetherness and the magic of kindness. Our Christmas Caravan Campaign is a testament to these values, as we embark on a journey to ignite the spirit of giving and unity across Kenya. This season, let’s join hands, share a Coke, a meal, and spread the joy of the holidays together,” Alfred Olajide, Vice President of the Coca-Cola East-Central Africa Franchise announced.
The Coca-Cola Christmas Caravan Campaign is poised to create lasting memories and foster a sense of community during this special time of the year.
