Absa Bank Kenya has announced significant changes in its top leadership structure with the introduction of a new role: Chief Operating and Digital Officer. 

“In line with our ambition to build a truly digitally powered financial institution that delivers excellent customer experience across all touchpoints, we have created the roles of chief operating and digital officer at a managing principal level. This role will be responsible for driving our technology and innovation agenda,” Mr Abdi Mohamed said in a note to Absa staff.

Yusuf Omari, the Chief Finance Officer, has been assigned additional responsibilities. 

He will now oversee the bank’s treasury, strategy, transformation, and sustainability functions.

Furthermore, Omari has been tasked with commercializing Absa’s new business arms.

Moses Muthui has been moved from his position as Chief Strategy Officer and Head of Corporate Investment Banking to Consumer Banking Director, pending regulatory approval. 

His new role will entail overseeing the Absa Bank Kenya retail banking business.

“Moses will take overall responsibility for our sales and distribution, product proposition, cards and payments, bancassurance, as well as asset management. Moses will continue to provide overall leadership to the marketing team.”

In addition, Chief Risk Officer Chiera Waithaka has been promoted to Managing Principal, and Elizabeth Wasunna has been elevated to Country Management Committee Director level, leading the business banking division.

“Her strong leadership and rich experience in this space will serve us well as we seek to accelerate growth and build market share in the segment. She will report directly to me,” said Abdi.

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Experience working on communication and marketing departments and in the broadcast industry. Interested in sustainable development and international relations issues.

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