Every year on October 19th, gin lovers worldwide raise their glasses to honour the timeless combination of gin and tonic-International Gin & Tonic Day.

This global celebration has been taking place annually since 2012 and is often marked by various events, promotions, and celebrations in bars, restaurants, and among gin enthusiasts.

The day presents a wonderful opportunity to gather with family and friends to enjoy one of the most delicious, popular, and historic drinks, and to celebrate the gin distillers and tonic producers around the world.

International Gin and Tonic Day is significant for Gin enthusiasts as it holds rich cultural heritage, celebrates the art of mixology, and encourages people to gather, socialize and share while serving as a reminder of the universal appeal of this cocktail and its ability to bring people of various backgrounds together.

A Brief History of Gin & Tonic

The origins of the gin and tonic date back to the 17th century when British sailors stationed in India combined quinine with their gin to help prevent malaria. Over time, the bitter taste of quinine was balanced with the addition of sugar and carbonated water, creating the refreshing and classic cocktail we know today.

Gilbeys: A Timeless Favorite

Gilbeys has been a favourite among gin enthusiasts for over 165 years. Its unique blend of botanicals and smooth finish make it an ideal choice for crafting the perfect gin and tonic.

“Our consumer’s love for Gin and Tonic has enabled us to retain and ensure consistency of the liquid over the years. Gilbeys is the most mixable gin and allows our consumers to experiment with whatever flavour of mixers whether sweet, sour, or spicy. As we celebrate International Gin and Tonic, I urge our consumers to enjoy Gilbeys however they wish to enjoy responsibly and with friends” Said Zipporah Ndung’u, Gilbeys Brand Manager.

In recent years, gin has become increasingly popular at social gatherings and special events, particularly in Kenya. Gilbeys has played a significant role in transforming the way Kenyans enjoy their gin.

“The most popular gin order in most bars is a Gin and Tonic. The colder the drink, the less dilution resulting in more flavor.” says mixologist Lushasha.

How to Make the Perfect Gin & Tonic with Gilbeys

To create the ultimate gin and tonic using Gilbeys, follow these simple steps:

  • Fill a glass with ice.
  • Pour 50ml of Gilbeys Gin over the ice.
  • Top up the glass with 150ml of tonic water.
  • Gently stir to combine.
  • Garnish with a slice of lime or other citrus fruit.

Feel free to experiment with different garnishes and flavoured tonics to create your unique twist on the classic gin and tonic.

Graham Villiers-Tuthill, Marketing & Innovations Director at EABL. during the launch of Gilbey’s Mixed Berry

Celebrate in Style

As we approach International Gin & Tonic Day, coming on the heels of a long Mashujaa Day weekend, why not gather your friends and family for a gin-tasting party?

International Gin & Tonic Day is the perfect opportunity to explore the diverse and delicious world of gin. So go ahead, raise a glass, and celebrate this iconic cocktail with Gilbeys Gin!


 

Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

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