Seiko Epson Corporation has established a new sales company, Epson Middle East FZCO (EME), to accelerate expansion in key markets including Africa, Caucasus, Central Asia, the Middle East, Moldova, Türkiye, and Ukraine.
The company will be centrally managed from a regional office in Dubai, UAE. EME has set an ambitious goal to accelerate its revenue growth and footprint over the next five years by expanding its presence in the core domains of printing, scanning, and visual display solutions.
Neil Colquhoun, former Vice President of CISMETA Europe BV, has been appointed as President of Epson EME after more than a decade with the company.
He stated that establishing Epson EME demonstrates the company’s commitment to customers and partners in the region and that they will continue to invest and grow their presence in all key markets while centralizing operations in their Dubai-based office.
“This investment will give us the agility and ability to address the changing needs of customers in these dynamic, fast-growing markets with our key areas of printing, scanning, and visual display solutions,” said Colquhoun.
The company’s progress is expected to gain momentum as the wider region adopts sustainable technologies, with a particular emphasis on Epson’s business inkjet and ink tank printing systems.
These solutions boast advantages such as lower power consumption, reduced CO2 and plastic waste compared to laser printers, and heightened efficiency thanks to Heat-Free technology.
Epson reported sales increases of more than 40% in the Middle East and Turkey, almost a third in Africa, and around 10% in Central Asia, Caucasus, and Ukraine for FY2022.
The company anticipates a huge demand for its technology solutions such as increased scanning and automation needs for digitized workflows in various business sectors. The continued expansion of world-class professional sports and entertainment events across the GCC, Africa, and Central Asia is also introducing greater demand for projection technologies and immersive retail experiences.
Epson forecasts an increase of 45% in new hires as the EME entity becomes operational in April 2024. The recruitment drive will focus on nationalization, diversity, and inclusivity. The largest Epson offices will be in the UAE, South Africa, and Türkiye, complemented by operations in other countries.
