Coca-Cola Beverages Africa (CCBA) in Kenya says it is taking significant steps to combat plastic pollution.
The company has adopted the initiative created by The Coca-Cola Company (TCCC) to build a World Without Waste by actively promoting a responsible culture of proper waste segregation, collection, and recycling across Kenya.
The company noted that in Kenya, it has been a significant voluntary member of PETCO (now PAKPRO) since 2018, the first Producer Responsibility Organisation (PRO) in Kenya.
CCBA believes it is important for companies to take responsibility for post-consumer packaging that goes out in the market and urges all manufacturers and brand owners to take on this responsibility.
Under the 2023 World Environment Day theme, #BeatPlasticPollution, CCBA in Kenya, said some of the initiatives they are doing include:
Promoting extended producer responsibility: CCBA in Kenya has been a voluntary member of PETCO (now PAKPRO) since 2018. They believe in taking responsibility for post-consumer packaging and urge other manufacturers and brand owners to do the same. Through the Producer Responsibility Organization (PRO), resources are joined to support the effective segregation, collection, and recycling of packaging.
Contributing to the circular economy: CCBA in Kenya recognizes the importance of minimizing waste and maximizing the value of resources. They work with various partners to establish segregation and collection systems, fostering a culture of proper waste management and recycling.
Product packaging design: CCBA in Kenya collaborates with PET recyclers to make their products more recyclable. They have made significant changes to product design, such as making the Sprite bottle clear instead of green and implementing lighter-weight bottles to reduce plastic usage.
Partnerships: CCBA in Kenya actively collaborates with partners such as HORECA partners, residential estates, and community partners to combat plastic pollution. They invest in recycling infrastructure, support waste collection initiatives, and promote the value of recycling by setting up segregation and collection points across the country.
Waste Management Support: CCBA in Kenya works with waste management groups, particularly women and youth groups, to improve waste collection practices and create economic benefits within the post-consumer PET value chain. They provide training, and equipment, and support safe waste management practices.
Public Awareness and Education: CCBA in Kenya believes in the power of education and awareness to drive positive behavioural change. They educate consumers about responsible waste management, the importance of recycling, and the benefits of reducing plastic pollution through their platforms and messaging carried on their packaging.
