Netflix has begun clamping down on password sharing according to its revised policy.

“Your Netflix account is for you and the people you live with — your household,” Netflix said Tuesday.

This means Netflix will restrict viewership of its programming to people living in the same household. 

Account holders can add more people outside of the household for an extra $7.99 a month, or they can use the “transfer profile” feature to prompt extra users to make their own accounts that they pay for.

In April, the video streamer said more than 100 million households are using a shared password, including 30 million in the U.S. and Canada.

Between January and March, the company regained its momentum after gaining 1.75 million subscribers.

“Widespread account sharing undermines our ability to invest in and improve Netflix for our paying members, as well as build our business,” the company said in a statement.


 

Experience working on communication and marketing departments and in the broadcast industry. Interested in sustainable development and international relations issues.

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