Khusoko – East African Markets
    Facebook Twitter Instagram
    Khusoko – East African MarketsKhusoko – East African Markets
    • NEWS
    • ECONOMY
      • BANKING & FINANCE
      • COMPANY
      • MARKETS
    • INDUSTRY
      • AGRICULTURE & ENVIRONMENT
      • HEALTH & WELLNESS
      • PROPERTY
        • RETAIL
      • TECHNOLOGY
        • ELECTRONICS
    • ENTREPRENEURSHIP
      • ENTREPRENEURS
      • PEOPLE
      • PERSONAL FINANCE
    • SPORTS
    • COMMENTARY
    • ARTS & CULTURE
      • BOOKS
      • ENTERTAINMENT
      • FAMILY & RELATIONSHIPS
      • FASHION & STYLE
      • FOOD & DRINK
      • TRAVEL & LEISURE
    Khusoko – East African Markets
    FASHION & STYLE

    Ayra Starr Named African Brand Spokesperson for Maybelline

    Starr is not just a successful singer but also an influential figure for her generation.
    Laiza MaketsoBy Laiza Maketso2023-05-23No Comments2 Mins Read
    Ayra Starr is the brand spokesperson for Maybelline New York for Sub-Saharan Africa

    New York-based cosmetics company Maybelline has named Nigerian Afrobeats singer Ayra Starr as its brand spokesperson for Sub-Saharan Africa.

    Starr will represent the brand across the region as a brand influencer and will be involved in initiatives aimed at promoting women’s empowerment and self-expression.

    Maybelline’s strategic engagement with Africa’s youthful population, over 70 per cent under 35, is reflected in Starr’s appointment.

    Yassine Bakkari, L’Oréal East Africa’s MD, praised Starr’s association with the brand, stating that “The synergies between the brand and Ayra Starr’s unwavering passion for originality and individuality form the inspiration behind our partnership as we seek to empower our youthful population with the confidence that they can go for what they want.”

     

    View this post on Instagram

     

    A post shared by Maybelline New York (@maybelline)

    Victoria Karanja, General Manager of L’Oréal Consumer Products Division, highlighted the company’s expansion strategy, explaining that “L’Oréal’s presence in Kenya will continue to grow, and this is part of our efforts to create beauty that moves the world. Working with personalities like Ayra plays an important role in attracting and connecting with our young consumers.”

    Ayra Starr is a successful Nigerian Afrobeats singer who made her breakthrough with the single “Away” and recently released a hit single “Rush,” which has accrued over 100 million streams on Spotify and YouTube.

    She is now part of Mavin Records, the major African label that launched the careers of successful artists such as Tiwa Savage and Rema.

    With her new role as Maybelline’s brand spokesperson, she is set to connect the brand with its target audience in a way that embodies the brand’s motto of “beauty that moves the world.”


     

     

    Maybelline
    Laiza Maketso
    • LinkedIn

    Laiza is a seasoned and experienced freelance editor and copywriter, who's passionate about authentic content that drives sales. She has a Bachelor of Arts-Political Science, from Moi University.

    Related Posts

    Stretch Marks: Nice & Lovely Bio-body Oil Product Gets Rid of Them

    2023-04-30

    Apparel Group Brand ALDO Now in Kenya at The Sarit Mall

    2023-04-22

    Making Shopping Easier with Shopzetu and M-Pesa Mini-App

    2023-04-19

    Leave A Reply Cancel Reply

    Our Language is Flirty
    https://www.facebook.com/flirtynailsparlour/
    MORE TOP STORIES
    • Oppo Launches Find N Flip its Foldable Smartphone in Kenya
    • Kenya’s Central Bank Keeps Lending Rate Steady at 9.50%
    • Investing in Healthcare: M-PESA Foundation’s KSh 46 Mn Investment in Medical Camps
    • Do You Feel Sudden Heavy Emotions? Here’s How to Manage It
    • CAK Approves Hope Advancement’s 51pct Acquisition of Smep Microfinance Bank
    • Facebook
    • Twitter
    • LinkedIn
    Facebook Twitter LinkedIn
    • ABOUT US – KHUSOKO
    • PRIVACY POLICY
    • KHUSOKO STANDARDS GUIDE
    © 2023 Khusoko. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.