CMC Motors Group will exit the mass-market passenger vehicle segment to focus primarily on agriculture mechanization.
The firm’s managing director, Sakib Eltaff, noted that the decision to shift focus was due to rapid changes in market dynamics owing to the pandemic, production slowdowns, and supply-chain disruptions, which have impacted the passenger vehicle market.
“We thoroughly studied the situation and took the decisive step to shift focus. It wasn’t an easy choice for us, as we have been very proud to represent global automotive brands such as Ford, Suzuki, and Mazda, and we will certainly ensure our customers continue to experience high standards of service during the transition to the new partners,” Eltaff said.
Following the shift, the company will no longer represent Ford, Suzuki, and Mazda in Kenya.
In a statement, it disclosed that Ford will be moving to Salvador Caetano in the third quarter of 2023 and Suzuki will be supported by CFAO in the second quarter of 2023.
Mazda will announce the new distributor in the coming months.
CMC aims to further strengthen its agriculture sector interests in the region with plans to expand the reach and continue selling its portfolio of New Holland tractors, alongside an extensive range of farming implements from New Holland, Nardi and Fieldking.
CMC Motors Group Limited, part of the Al-Futtaim Group. It is present across Kenya, Uganda and Tanzania.
