Naivas, Kenya’s largest retailer, has opened a new retail location in Kiambu County, expanding its footprint to 92.
The new outlet is located at Brick Mall along Kiambu Road in Thindigua Kiambu County.
Wasee wa Thindigua mpo? Our 92nd store is officially opened here at Brick Mall, Thindigua. Usipitwe na chance ya 🎉kujishindia voucher hapa when you get spotted ukijaza #NaivasKikapuKibonge 🛒 pic.twitter.com/mXxgNiAe1d
— #NaivasKikapuKibonge (@naivas_kenya) April 6, 2023
“The entry of Naivas Supermarket in Thindigua and surrounding regions is a clear indication of the increasing demand for convenience by consumers with diverse preferences and interests who want to be served at their close proximity by major retailers that have the necessary resources to facilitate such convenience,” Cytonn Investments notes on the expansion.
Previously, Thindigua was only served by Quickmart Supermarket as the only major retailer in the region since January 2019.
“We continue to expect increased activities in the retail sector attributed to continuous growth and expansion by existing local and international retailers, increased infrastructural development enhancing accessibility in regions offering new opportunities for retail investment, and the growing demand for goods, services, and retail space driven by favourable demographics both within and beyond the Nairobi Metropolitan Area (NMA).
Nevertheless, the retail sector in Kenya faces some challenges, including the oversupply of retail space in the NMA and Kenyan retail sectors (excluding the NMA) at approximately 3.0 and 1.7 million square feet, respectively, the ongoing closure of the remaining retail spaces by exiting retailers, and the rapid growth of e-commerce, which could limit the optimal utilization of physical retail spaces. These negative factors may continue to hinder the optimum performance of the sector.”