Facebook has extended the maximum length of reels to 90 seconds from the current 60 seconds.
In addition, it has added new features for reel creators to improve their creativity and audience.
“Wanted to make sure you saw the new features we have announced for Facebook Reels – as part of Meta’s ongoing investment in helping make Reels the best place for creators to grow their creativity, audience, and career,” Meta said on Saturday.
Reels are the fastest-growing format for the social media company, as reshares of Reels have more than doubled on Facebook and Instagram in the last six months.
Facebook has rolled out ‘Grooves’ for reels creators, which will allow them to automatically align and sync the motion in the video to the beats of their preferred songs in the reels, which will be applied through visual beat technology.
The new features also include ready-made reels from memories – for easily sharing favourite memories on reels on a tap of a button. Additionally, the creators can use trending templates for the reels.
“We’re constantly adding new features, like the ones we’re announcing today, to provide more ways for creators to easily express themselves and get discovered on Facebook, where we now reach 2 billion daily activities,” Meta said.
Instagram increased the maximum length to 90 seconds in June 2022.