Meta has introduced new broadcast channels on Instagram, a one-to-many messaging tool allowing creators to engage directly with their followers at scale.
Broadcast channels are a public one-to-many messaging tool where creators can invite all their followers in and share text, video and photo updates.
Meta CEO Mark Zuckerberg announced the social networking platform with his “Meta Channel.”
“Creators can also use voice notes to share their latest updates and behind-the-scenes moments, and even create polls to crowdsource fan feedback,” the company said in a blogpost.
How it works
Once a creator gets access to broadcast channels and sends the first message from their Instagram inbox, their followers will receive a one-time notification to join the channel,” it added.
Moreover, followers can leave or mute these channels at any time and control their notifications from creators.
Creators can encourage followers to join using the “join channel” sticker in Stories.
“We’re currently testing broadcast channels with a handful of creators in the US and plan to expand in the coming months,” Meta said.
“We’ll be testing broadcast channels in Messenger and Facebook in the coming months,” it added.
