ChicKing, a Dubai-based halal fast-food chain, has opened its first location in Kenya and the East African market in Mombasa along Nyerere Avenue.
ChicKing, which specialises in fried chicken, opened quick-service restaurants in partnership with the newly formed local franchise M/s Crispy Ltd.
With its entry, it plans to open a new outlet in Nairobi as part of its expansion plans to have 30 new outlets in Kenya within five years.
“All our chicken is sourced locally, the bread for the burgers and even the potatoes for the French fries, everything is coming from the local market,” ChicKing Global Franchise Operations Manager Sayed Mahmoud said during the launch.
ChicKing has more than 230 stores present in 27 countries, including Ireland, Indonesia, India, Hungary, the Maldives, Egypt, Oman, Saudi Arabia, as well as in the UK, Middle East, Africa, and Asia.
Other global brands in the country are: US-based fast-food chain Kentucky Fried Chicken (KFC) and Burger King, Sandwich chain Subway, and Japanese firm Toridoll.
In addition to US pizza chain Papa John’s through a partnership with Express Kitchen.