Idea Hive, an innovative performance marketing agency, has officially launched into the East African market.
To grow its market, the agency will provide data-driven technology to create unique, insightful brand strategies and marketing campaigns for clients.
Today we officially launched our East Africa office. 😌 @IdeaHiveEA 🇰🇪 pic.twitter.com/wrFjnnjeHM
— Idea Hive (@IdeaHiveBST) November 15, 2022
The agency has partnered with technology leaders to give clients world-class and industry-leading performance marketing solutions.
According to Idea Hive Chief Executive Officer Yaw Dwomoh, they are taking advantage of the enormous opportunity the African market offers to expand into the region.
“We aim to grow our footprint across the continent while offering more informed strategies to better serve our customers in these markets.”
“We expect that marketing solutions with engagement trackers will optimize return on investment for our clients,” said Yaw Dwomoh.
The East African Operations will be led by the newly appointed Managing Director, Muriuki Murunge, a social intelligence marketer and a brand communications expert.
“I am very excited to lead Idea Hive in this market, mainly because I understand the dynamics marketers are facing in an evolving and competitive industry that requires unique, tailor-made solutions to satisfy our customers’ needs,” said Murunge.
Idea Hive strives to be one of the leading go-to agencies for customer experience, insights, and content development in South Africa and throughout Africa.
Over the last seven years, the marketing firm has carved out a niche in the competitive advertising industry. The new business reconfiguration will put the company on a more competitive and sustainable growth path.
