Turkey’s fashion brand, LC Waikiki Kenya, has outlined its ambitions to open five more outlets by the end of 2022, up from nine.
Confirmation of its plans comes as the company celebrates its fifth anniversary on Thursday.
“We want to reach 14 stores (in Kenya) by the end of the year,” LC Waikiki Country Manager Sevda Bilen said.
“The Kenyan market is key to the brand, with 300. It makes us the market leader in the 22 countries we operate in. Our target for 2022 is to have stores in five different cities. We also want to open our second store in Mombasa.”
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The retailer launched the Infor CloudSuite PLM for Fashion built on Infor OS and deployed via Software-as-a-Service (SaaS) at their flagship store in Two Rivers Mall themed Everyone Deserves to Dress Well.
The system is a dedicated end-to-end platform to support the specific dynamics of fashion product lifecycle management.
“The extensive capabilities and intuitive interface of Infor CloudSuite PLM for Fashion mean that we can continue our growth journey with the best tools and absolute confidence in our performance. Product lifecycle management is a critical process for our business; therefore, our project with Infor is highly strategic,” said Şerafettin Özer, LC Waikiki Chief Digital Officer.
The fashion clothing line branches are at the Hub Mall in Karen, the Junction Mall, Two Rivers Mall, Thika Road Mall (TRM), Nairobi Mega along Uhuru Highway, Westside Mall in Nakuru and City Mall in Nyali, Mombasa.
The retail chain was established in France in 1985 before becoming a Turkish brand in 1997.