Universal Music Signs Licensing Deal with Mdundo

African digital music platform Mdundo, recorded 20 million users at the end of Q4, up from 16.3 million in Q3.

African digital music platform Mdundo as reached an agreement with Universal Music Group to license the service across key African territories. 

UMG’s catalogue will be available to Mdundo’s 17 million active monthly users across Africa through the deal.

The new licensing deal will further increase Universal Music Africa’s (UMA’s) reach within the African market.

Mdundo CEO Martin Møller Nielsen said:

“Our focus is to provide a relevant service to the hundreds of millions of potential African users that are getting online. In recent years, Mdundo.com has reported explosive growth, from five million monthly users in June 2020 to an expected 19-20 million monthly active users in June 2022 and a +225% growth in revenue for the year ending June 2022.

“As the leading music company globally, we are extremely pleased to work with Universal Music within Africa towards our vision of providing Africa with an easy and legal solution to accessing music that fits the local consumers”.

Mdundo was founded in 2013 and was listed in the Nasdaq First North Growth Market — a Nasdaq Nordic division — in September 2020 to fast-track its growth across Africa. 

“We welcome Mdundo as a partner and are excited for more fans across Africa to have greater access to some of Africa’s most exciting musical talent, as well as UMG’s unrivalled catalogue of international artists,” said Sipho Dlamini, the CEO of Universal Music South Africa & Sub-Saharan Africa.

Across Africa, there are more than 20 music streaming services, including Spotify, Boomplay, and Songa Kenya’s telco Safaricom are the other popular streaming services. Spotify and Boomplay are already licensed by the three major record companies, including Sony Music.

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