Kenya Broadcasting Corporation (KBC) says it will use its newly donated studio equipment from Multichoice to boost its television upgrade project.
The donation worth over Ksh 36.8 million includes video switchers, a high definition audio-visual recorder, routing matrix, playout servers, and a Media Asset Management (MAM) Storage System among other TV studio items.
The donation cements the two institutions’ pioneering, 27-year-old, public-private partnership that began in 1995.
MultiChoice Kenya Limited was established in 1995 as a joint venture between KBC owning 40% stake locally and MultiChoice Africa Holdings (60% stake), a subsidiary of the MultiChoice Group to provide Subscriber Management Services (SMS) under the DStv brand.
Speaking when she presented the MultiChoice Africa Holdings donation, MultiChoice Kenya managing director Nancy Matimu lauded KBC for its support over the years.
“As a business, we thank you for the partnership that we have both enjoyed over the past 27 years and MultiChoice Kenya fully appreciates and supports your public broadcasting service mandate in Kenya. We appreciate that our business has grown hand-in-hand with the Kenyan economy by forging long-term partnerships with the Kenyan Government, the national broadcaster of which you are and entrepreneurs,” she said.
On his part, KBC Acting managing director, Samuel Maina lauded the 27-year-strong partnership that keeps getting stronger.
“In our quest to improve our picture and sound quality, KBC has in the recent past upgraded the video and audio formats to achieve an overall HD signal from content management to transmission. As part of the improvement process, KBC has been in partnership with Multichoice Kenya which has acquired modern broadcasting facilities to aid in the achievement of more efficient content and news management processes,” said Maina.
Maina says the equipment will greatly enhance the company’s automation of process workflows, storage of content, and archiving the content in digital formats.
The newsroom management system is also expected to transform KBC’s newsroom by re-engineering the editorial processes and setting the pace for convergence.