A growing need to increase its geographical footprint has prompted Eat’N’Go limited, the largest Domino’s Pizza and Cold Stone Creamery franchise in Africa to chalk out aggressive expansion plans.
The company owns 18 branches in Kenya and plans to set up more stores by end of 2022 and within the East African region. The restaurant plans to open new stores in Eldoret, Kisumu, Nakuru, and Nanyuki.
“There is a higher consumer span in Kenya. The strength and growth of the middle class here is a good opportunity for our business to grow. Nigeria only offers the population,” the Managing Director and CEO, Patrick McMichael.
“We are looking to go regionally. Eat N’ Go is a pan-African business and thus our next round of expansion is going to be around the East African community. We are looking to go to Uganda next,” McMichael said adding that their recent expansion in the region represented an exciting time in the growth of the company and strategic investment.
Managing Director Eat N’ Go Kenya Ryan Pape noted that the company is committed to investing in Kenya to drive the expansion, distribution, and growth of its business all the while focusing on addressing the local needs of customers while customizing menus to respond to customers’ changing demands.
Eat’N’Go is Africa’s leading master franchisee for the Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt brands.